The moment a young Norwegian entrepreneur realized that his grandfather’s old galoshes could withstand even the worst Manhattan downpour, he decided to rejuvenate these classic accessories. And SWIMS was born. SWIMS debuted their vibrant update of the galosh in 2006; its instant success soon spawned a range of innovative, weather-friendly footwear and apparel, enabling people to take on the world—whatever the weather.
The reinvention of the loafer established SWIMS as an essential summer brand all over the world. Innovative in material and construction alike, SWIMS took the loafer from the promenade onto the beach and into the water. Today, SWIMS continues to build upon a rich heritage of classic footwear, creating a unique range of contemporary classics that look just as natural on a bustling city street as they do relaxing by the pool.
SWIMS creates style essentials that enable the world to embrace the modern good life. At heart, SWIMS combines a deep appreciation for classic footwear silhouettes with a drive for innovation. SWIMS applies new technology to enhance water resistance, breathability, traction, and comfort. Only when the right balance of style, elegance, and utility is met is a product worthy of the SWIMS name.
SWIMS fosters a positive, inclusive and nurturing culture. Our relationships are built on trust and mutual respect, honoring authenticity, integrity, teamwork and a collective pride in our heritage. We create high-quality, long-lasting products designed to be worn for years. True to our mission of reinventing classics, we create “Smart Solutions” which are smart, elegant, weather-friendly and infused with utility. Our pieces are designed to travel throughout daily journeys, from morning commutes to evenings out and everything in between.
We carefully select our partners, consider them a part of our extended family, and work to create and maintain a united spirit of innovation. We take social and environmental factors into consideration whenever we make supplier decisions, and insist our partners meet the highest ethical and legal standards in their businesses.