Our first Concept Store sits in the heart of the Oslo's fashion district. It means so much for us to bring the SWIMS story home to our Nordic roots—and to welcome passers-by with open doors.
This brand-new space aims to infuse the customer journey with elegance, utility, and smart lifestyle solutions. Instead of a checkout counter, visitors navigate a large, central community table and a comfortable array of seating options. Each surface fulfills a dual purpose, highlighting SWIMS apparel by day and seamlessly transitioning to a vibrant after-work ambience come evening—perfect for casual-yet-lively get-togethers.