Latest

• lifestyle

  Californication

  We partnered with Oslo-based photographer and videographer Herman Berger for an action-packed jaunt through the greater Los Angeles area. Having honed his trav...

• Press

  In good company

  Don’t just take it from us—the SWIMS look defines global style in wardrobes everywhere. Find your next inspiration as you flip through t...

• When your orange bottoms match your orange Lamborghini.

  Read the Full Story.
• Collection

  Made to Move: Wherever you go, it’s always forward.

  Explore this season's classics for the modern good life, drawing colorful and geometric inspiration from the Nordic seaside.

• lifestyle

  What’s in store for Oslo: meet the first SWIMS concept store.

  Paying homage to our Nordic roots, in October we opened our first Concept Store on Prinsens Gate in Oslo, the heart of the Norwegian capital’s fashion district.

• lifestyle

  What else to reinvent? How about your daily commute?

  Motion is more than a catchy name for our collection—for a glorious moment last October, it was a new and eye-catching way for New Yorkers and Londoners to get around...